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"A Winemaker's Wine Project"

pureCru…handcrafted, exclusive, award-winning wines

Iconice Winemaker, Mitch Cosentino, is a world-rernown winemaker and innvoator, paving the way for others in the winemaking world. With unparalleled access to coveted vineyard sites throughout Northern California, he is dreaming up future releases that will be a delight to his private, wine  allocation members and winemaking peers across the globe. While mentoring the next generation of iconic winemakers, Mitch takes time to stop and smell the roses whether that be in the barrel room or on the golf course. 
Mitch focuses on the creation of wines with the perfect balance, character, depth, and varietal content. Wines that are true to what they are and enjoyed by a wide range of enthusiasts. Classic wines are not like many being produced today - wines that have been manipulated. There isn't a laboratory involved in what Mitch does with the pureCru wine brand - for him it is an artistic endeavor. pureCru private clients are an important part of the future journey as Mitch and the hospitality team host exclusive events and vineyard tours, showcasing unique access available at each step of the journey. pureCru wines are allocated to private clients and wine collectors exclusively at each vintage. Visit our WINE SHOP to learn more about latest awards and offerings. 


Mitch Cosentino


With 43 harvests under his belt, Mitch’s iconic winemaking focus has been recognized by critics and collectors throughout the world. Today, he has great enthusiasm for making and enjoying wines from across the globe, and regards pureCru as a “Winemakers Wine Project,” as he is personally involved in every aspect, from the vineyard to the bottle.

“For many years, I had been reminiscing about creating a small, hands-on winery, like I had in the beginning; the result was pureCru where I released my first premium vintage in 2007.”

Mitch Cosentino

Maria Newman

Wine Club & Hospitality Manager

Born in Long Beach, California, growing up in Fair Oaks and the Napa Valley, her father introduced her to the fabulous wines of our beautiful valley. Such iconic labels as Silver Oak, Robert Mondavi, Pahlmeyer very soon established the high bar of excellence within her palate and a true love of fine wines.

In 1996 she began her career in Napa Valley wines and hospitality while working in direct sales for Nils Venge of Saddleback Cellars in Oakville, allowing her to utilize and further develop her creative and hospitality skills, including wine marketing and curating events…. She never looked back.

The Napa Valley’s examples of hospitality, elegant food and wine pairings and the variety of vintages/appellations have formed a lady of exquisite taste in wine, food, fashion and ambience.

Maria’s family, discovering new destinations and relationships with her club members form her passions in life. She is blessed with four grown children and five grand children, all of which she loves to spend time with.

Maria’s experiences have brought her to the highly regarded pure Cru Winery where we are thrilled to welcome her. She looks forward to sharing her learned insights, histories and nuances as you explore the wonderful world of wines.

Mitch Cosentino

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