With 41 harvests under his belt, Mitch Cosentino's iconic winemaking focus has been recognized by critics and collectors throughout the world. Today, he has great enthusiasm for making and enjoying wines from around the globe and regards the pureCru wine brand as a “Winemakers Wine Project". He is personally involved in every aspect, from the vineyard to the bottle. “For many years, I had been reminiscing about creating a small, hands-on winery like I had in the beginning; the result was pureCru where I released my first premium vintage in 2007.”
Club Cru provides a special experience for exclusive members. Because pureCru wines are handcrafted and limited production, membership is extremely limited. Some of the benefits include first access to small-lot wines and private collections.